Short version: We use essential cookies to make Prowl work. We only use analytics and marketing cookies if you say yes. You can change your mind at any time.
Cookies are small text files stored on your device when you visit a website or use a web app. They help the site remember your preferences, keep you logged in, and understand how you use the service.
We also use similar technologies — local storage, session storage, and pixels — which work in comparable ways. When we say "cookies" in this policy, we mean all of these.
Prowl uses cookies on our website (prowlapp.com) and web app. Our native iOS and Android apps use device identifiers and SDKs rather than browser cookies, but the same principles and consent choices apply — see Section 7.
These cookies are essential for Prowl to function. Without them, you cannot log in, navigate between screens, or use core features. They cannot be disabled.
| Cookie | Purpose | Duration |
|---|---|---|
| prowl_session | Maintains your logged-in session | Session (cleared on logout) |
| prowl_csrf | Protects against cross-site request forgery attacks | Session |
| prowl_consent | Stores your cookie consent preferences | 12 months |
| prowl_device_id | Identifies your device for security and fraud prevention | 12 months |
| prowl_locale | Remembers your language preference | 12 months |
Legal basis: UK GDPR Article 6(1)(f) — legitimate interest. PECR Regulation 6(4) — strictly necessary exemption.
These cookies remember choices you make to give you a better experience — like keeping filters applied or remembering your last viewed profile.
| Cookie | Purpose | Duration |
|---|---|---|
| prowl_prefs | Stores your discovery filter preferences (age range, distance) | 6 months |
| prowl_theme | Remembers your display preferences | 12 months |
| prowl_last_screen | Returns you to your last visited screen | Session |
Legal basis: UK GDPR Article 6(1)(a) — consent.
These cookies help us understand how people use Prowl — which features are popular, where users drop off, and how to improve the experience. All analytics data is aggregated and anonymised.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_[ID] | Google Analytics | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes users (24hr) | 24 hours |
| mp_[token] | Mixpanel | Product analytics (feature usage, flows) | 12 months |
Legal basis: UK GDPR Article 6(1)(a) — consent. PECR Regulation 6 — consent required.
These cookies are used to show you relevant Prowl ads on other platforms and measure the effectiveness of our campaigns. We do not show third-party ads inside Prowl.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook/Instagram) | Tracks visits for ad targeting | 3 months |
| _ttp | TikTok | Measures ad conversions | 13 months |
| _gcl_au | Google Ads | Tracks ad conversions | 3 months |
Legal basis: UK GDPR Article 6(1)(a) — consent. PECR Regulation 6 — consent required.
When you first visit prowlapp.com, you'll see a cookie banner asking for your preferences. You can:
You can change your cookie preferences at any time:
Changes take effect immediately. Previously collected data from cookies you've now disabled will be retained according to our Privacy Policy retention schedule but no new data will be collected.
You can also control cookies through your browser settings. Most browsers allow you to:
Note: blocking all cookies (including strictly necessary ones) may prevent Prowl from functioning correctly.
Some cookies are set by third-party services we use (Google Analytics, Mixpanel, Meta, TikTok, Google Ads). These providers may combine data from Prowl with data from other sites you visit. Their use of your data is governed by their own privacy policies:
We only activate third-party cookies after you give consent.
Some browsers send a "Do Not Track" (DNT) signal. There is no industry standard for how to respond to DNT. Prowl does not currently change its behaviour in response to DNT signals, but we honour your cookie consent preferences as described above.
We do support the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we treat it as an opt-out of non-essential cookies.
Our native iOS and Android apps don't use browser cookies. Instead, they use:
You can control these through:
Our use of cookies complies with:
We may update this policy when we add or remove cookies, change providers, or when regulations change. Material changes will be communicated via the cookie banner on your next visit. The "last updated" date at the top of this page reflects the most recent revision.
For questions about our use of cookies:
See also: Privacy Policy